Fribourg is not the first place that springs to mind when one thinks of luxury, prestige and exclusivity. But appearances can be deceptive. The canton is, in fact, home to a fascinating range of companies and institutions that unostentatiously pride themselves on their attention to detail, mastery of age-old techniques, and commitment to quality. In the following interview, Jerry Krattiger, Managing Director of the Fribourg Development Agency, highlights a different side to the region that has always valued excellence and discretion. Read article

Four names, four different visions of watchmaking excellence, one thing in common: the canton of Fribourg. Cartier/Richemont has recently built a strategic hub of expertise on the site it has occupied in Villars-sur-Glâne for more than half a century. The iconic Swiss brand Rolex is investing over a billion Swiss francs in a new manufacturing facility in Bulle. Mauron Musy embodies creative independence and mechanical innovation, while Mestel designs high-end watch straps for the industry's biggest names. Thanks to these diverse yet complementary operators, the canton is emerging as a top business location for Swiss luxury watchmaking. Read article

"Luxury draws from tradition, and passing on Switzerland’s hospitality excellence is in our DNA," explains Eleonora Cattaneo, Director of the MSc in Luxury Brand and Guest Experience Management at the Glion Institute of Higher Education. Thanks to this winning formula, the school has consistently appeared in the QS World University Rankings' list of the world’s top 10 hotel management schools since 2018. Read article

A new milestone in the canton’s economic outreach strategy: the Fribourg Development Agency (FDA) is adopting a brand that is clearer, more accessible, and better suited to external audiences. From now on, fribourg.swiss replaces “Fribourg Network Freiburg” as the flagship identity to promote Fribourg’s economic dynamism in Switzerland and beyond. Read article

This is great news for Fribourg’s innovation ecosystem: in March 2026, the canton of Fribourg will host the international BIOKET conference for the first time in Switzerland – a key event dedicated to bioeconomy and biomass conversion technologies. Read article

In March 2026, the canton of Fribourg will host BIOKET, one of the leading international conferences on bioeconomy and biomass valorization technologies. A first for Switzerland—and a chance to reaffirm the strategic role Fribourg plays in this field. Jerry Krattiger, Managing Director of the Fribourg Development Agency (FDA), shares his insights on the significance and outlook of this event. Read article

“Neuroscience-related technologies generate such massive amounts of data today that it’s become impossible to process them using conventional methods. We needed to create a program that brings together the best of both worlds: an understanding of the brain and mastery of digital tools,” explains Dr. Samy Rima, coordinator of the Master’s program in Digital Neuroscience at the University of Fribourg. Read article

At the University of Fribourg, the transition from research to market is supported by the Knowledge and Technology Transfer Service (KTT). Dr. Valeria Mozzetti Rohrseitz, who heads the unit, and Dr. Sebastian Dobarco, scientific collaborator, are part of the team that guides researchers through every key stage. Read article

The life sciences industry plays a key role in Fribourg’s economy. Mathieu Resbeut, Key Account Manager at BAK Economics, presented the findings of a study conducted by the independent institute, highlighting several key figures related to employment, added value, and productivity in this sector for the canton of Fribourg. Read article

“Life sciences is a high-value-added sector, both directly and indirectly, as clearly demonstrated by the BAK study. We aim to strengthen it by leveraging our canton’s assets, as we see tremendous potential in this field,” stated Olivier Curty, State Councilor in charge of the economy, employment, and vocational training, during an event organized by the Fribourg Development Agency (FDA). Read article