Fribourg is not the first place that springs to mind when one thinks of luxury, prestige and exclusivity. But appearances can be deceptive. The canton is, in fact, home to a fascinating range of companies and institutions that unostentatiously pride themselves on their attention to detail, mastery of age-old techniques, and commitment to quality. In the following interview, Jerry Krattiger, Managing Director of the Fribourg Development Agency, highlights a different side to the region that has always valued excellence and discretion. Read article

Four names, four different visions of watchmaking excellence, one thing in common: the canton of Fribourg. Cartier/Richemont has recently built a strategic hub of expertise on the site it has occupied in Villars-sur-Glâne for more than half a century. The iconic Swiss brand Rolex is investing over a billion Swiss francs in a new manufacturing facility in Bulle. Mauron Musy embodies creative independence and mechanical innovation, while Mestel designs high-end watch straps for the industry's biggest names. Thanks to these diverse yet complementary operators, the canton is emerging as a top business location for Swiss luxury watchmaking. Read article

"Luxury draws from tradition, and passing on Switzerland’s hospitality excellence is in our DNA," explains Eleonora Cattaneo, Director of the MSc in Luxury Brand and Guest Experience Management at the Glion Institute of Higher Education. Thanks to this winning formula, the school has consistently appeared in the QS World University Rankings' list of the world’s top 10 hotel management schools since 2018. Read article