It is hard to imagine a more fitting 125th anniversary gift than an entry in the Guinness World Records. This is precisely what Villars Maître Chocolatier achieved in 2026, when it held the world’s largest chocolate tasting event in Fribourg. The company, whose famed chocolate bars are sold in some 60 countries, may have changed a great deal since its founding in 1901, but its DNA remains the same: “A taste for tradition, a commitment to quality, and the almost exclusive use of local ingredients were, and still are, the hallmark of Villars,” its CEO, Nicolas Forget, explains.
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