When it comes to culinary expertise, the canton of Fribourg is right up there with the best. It boasts 25 Gault&Millau-rated restaurants, five of which also have a Michelin star. Moreover, Fribourg holds the Swiss AOP (Protected Designation of Origin) record: as many as six regional products have been granted the prestigious label. It is therefore no coincidence that the cantonal capital was recently added to UNESCO's Creative Cities Network (for gastronomy). Read article

"The packaging is the first thing a person touches when they receive a watch, a piece of jewelry or perfume. Not only is the packaging integral to the prestige of the object, it also elicits a sense of anticipation and excitement," Dominique Mainier explains. According to the managing director of Gainerie Moderne, "Packaging has to play its brand ambassador role to perfection." Read article

Thanks to Swiss scientific expertise, cellular cosmetics have been brightening even the dullest skin for more than 50 years. Read article

In a world that is rediscovering the value of durability, wood does not simply outlive trends; it transcends them. In the canton of Fribourg, this ancient material brings exclusive design ideas to life thanks to a combination of craftsmanship, cutting-edge technology and creativity. Although the sector is relatively niche, its reputation extends far and wide. Read article

Fribourg is not the first place that springs to mind when one thinks of luxury, prestige and exclusivity. But appearances can be deceptive. The canton is, in fact, home to a fascinating range of companies and institutions that unostentatiously pride themselves on their attention to detail, mastery of age-old techniques, and commitment to quality. In the following interview, Jerry Krattiger, Managing Director of the Fribourg Development Agency, highlights a different side to the region that has always valued excellence and discretion. Read article

Four names, four different visions of watchmaking excellence, one thing in common: the canton of Fribourg. Cartier/Richemont has recently built a strategic hub of expertise on the site it has occupied in Villars-sur-Glâne for more than half a century. The iconic Swiss brand Rolex is investing over a billion Swiss francs in a new manufacturing facility in Bulle. Mauron Musy embodies creative independence and mechanical innovation, while Mestel designs high-end watch straps for the industry's biggest names. Thanks to these diverse yet complementary operators, the canton is emerging as a top business location for Swiss luxury watchmaking. Read article

"Luxury draws from tradition, and passing on Switzerland’s hospitality excellence is in our DNA," explains Eleonora Cattaneo, Director of the MSc in Luxury Brand and Guest Experience Management at the Glion Institute of Higher Education. Thanks to this winning formula, the school has consistently appeared in the QS World University Rankings' list of the world’s top 10 hotel management schools since 2018. Read article

A new milestone in the canton’s economic outreach strategy: the Fribourg Development Agency (FDA) is adopting a brand that is clearer, more accessible, and better suited to external audiences. From now on, fribourg.swiss replaces “Fribourg Network Freiburg” as the flagship identity to promote Fribourg’s economic dynamism in Switzerland and beyond. Read article

This is great news for Fribourg’s innovation ecosystem: in March 2026, the canton of Fribourg will host the international BIOKET conference for the first time in Switzerland – a key event dedicated to bioeconomy and biomass conversion technologies. Read article

In March 2026, the canton of Fribourg will host BIOKET, one of the leading international conferences on bioeconomy and biomass valorization technologies. A first for Switzerland—and a chance to reaffirm the strategic role Fribourg plays in this field. Jerry Krattiger, Managing Director of the Fribourg Development Agency (FDA), shares his insights on the significance and outlook of this event. Read article