In a world that is rediscovering the value of durability, wood does not simply outlive trends; it transcends them. In the canton of Fribourg, this ancient material brings exclusive design ideas to life thanks to a combination of craftsmanship, cutting-edge technology and creativity. Although the sector is relatively niche, its reputation extends far and wide.

For Bruno Yerly, a passionate interior architect and designer based in La Tour-de-Trême, wood is a living, flexible and infinitely versatile material. “You can go from very rustic like the old wood found in alpine chalets to incredibly luxurious finishes like walnut and mahogany. It all depends on how you work it.” The interior design maestro, who is a joiner and cabinetmaker by training, uses a mix of local woods and high-end materials to craft bespoke pieces for his discerning clientele. He is also a gifted artist, sketching his designs on the spot, often in front of clients that include several world-famous personalities.

“The technical plans behind interior design require incredible precision. In the high-end sector, the technical elements are as important as the aesthetics. You have to think of everything—the handle on a door or window, the lampshade—to strike the right balance of materials.” The essence of interior design excellence lies in the ability to harmonize these elements through first-rate craftsmanship and a holistic vision.

A canton brimming with talent

For many years, Yerly has passed on this attention to detail to trainee cabinetmakers and joiners in his drafting classes. “Many of the business owners and professionals I come across today are former students of mine.” He also points out the wealth of local talent, particularly in the south of the canton, which boasts around 15 firms that regularly work on prestige projects, both in major Swiss resorts and beyond.

A good example is Chalet Schuwey, a family business from Jaun, in the Gruyère region, which prizes short supply chains and integrated production. “We source our wood from local forests and process it at our own sawmill,” co-director Xaver Schuwey explains. “An exceptional chalet combines functionality and beauty and creates a deep connection with nature.” What sets this firm apart is that all services are provided in-house, from planning through to joinery. As a result, customers enjoy personalized assistance and support at every turn. “Excellence means guaranteeing quality throughout and always listening to your client.”

Wood offers warmth and versatility. It reminds us of our roots but also helps design the future. In the words of Bruno Yerly, “Fads and trends may come and go but wood is forever.” Time has not withered the power of this noble and enduring material whose unique qualities and beauty have been enhanced by generations of Fribourg craftsmanship.