Thanks to Swiss scientific expertise, cellular cosmetics have been brightening even the dullest skin for more than 50 years.

Tancrède Amacker, CEO of Cellap Laboratoire, lifts the lid on the secret behind the miracle power of these products, “Tired, stressed cells are revitalized when they come into contact with fresh, young, laboratory-grown cells.” In early 2025, the company, which specializes in premium cellular skincare products—sold under the Cellcosmet and Cellmen brands—chose to set up operations in the canton of Fribourg. “Proximity to the highway, a first-rate talent pool and a warm welcome from the Fribourg Development Agency: the decision was a no-brainer for us!”

Cellap Laboratoire is the perfect example of a company that leverages Swiss scientific excellence to create high-end yet unpretentious products. “The company was born 40 years ago when Roland Pfister set up a laboratory in the basement of his apartment,” Amacker notes. Today, the company boasts vast high-tech premises, but the pillars of the business remain the same: bioscience expertise, quality, and partnerships with medical spas. “Swiss Made is embedded in each of these pillars.” The Cellcosmet and Cellmen ranges are sold in around 30 countries, with international sales accounting for over 90% of the company’s revenue. What can its loyal customer base expect from Cellap Laboratoire in the years ahead? “Ultra-personalized skincare solutions,” the CEO promises.

Adaptive skincare

Margie Lombard applies the same scientific rigor and pursuit of excellence to Margy’s, her eponymous luxury cosmetics range. Thirty years ago, she decided to capitalize on the wealth of experience she had acquired treating clients in her Monaco beauty salon to create her own skincare products that combat cellular aging. According to Alexandra Moulin, the current CEO of Margy’s, “It was a natural step for her to base her company in Switzerland, the birthplace of cellular cosmetics.”

The Fribourg-based brand has three product lines: Pour la Vie, Luminance, and Prestige. “All are biomimetic, training cells to reproduce in a way the body recognizes and adapts to the skin’s specific needs.”

Unlike Cellap Laboratoire, which has opted for multi-channel distribution (e-commerce, retail and beauty salons), Margy’s focuses on its partnerships with luxury hotel spas, beauty salons and day spas. “We pass on our expertise through our products and on-site therapist training,” the CEO explains.

While the luxury hotel chain The Peninsula remains its flagship partner, the brand’s influence extends far beyond that: 250 spas around the world, primarily in Asia, offer Margy’s treatments. For Alexandra Moulin, “Our story is just beginning.”