{"id":4456,"date":"2026-09-23T15:31:29","date_gmt":"2026-09-23T13:31:29","guid":{"rendered":"https:\/\/www.fribourg.swiss\/quand-linnovation-prend-racine\/"},"modified":"2026-09-23T15:33:41","modified_gmt":"2026-09-23T13:33:41","slug":"when-innovation-takes-root","status":"publish","type":"post","link":"https:\/\/www.fribourg.swiss\/en\/when-innovation-takes-root\/","title":{"rendered":"WHEN INNOVATION TAKES ROOT"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;pt-0&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;]<div class=\"titre article\">WHEN INNOVATION TAKES ROOT<\/div><div class=\"sous-titre\">OVERNEY TECHNOLOGIE \/ ZBINDEN POSIEUX | <span class=\"date\">23.09.2026<\/span><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;pt-0&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;][vc_single_image image=&#8221;4348&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.fribourg.swiss\/&#8221;][vc_column_text][\/vc_column_text][vc_column_text css=&#8221;&#8221;]Tested in pasture conditions, Overney Technologie\u2019s solution achieved 96% effectiveness against dock and can treat up to one hectare in under two hours.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;pt-0&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<strong>Docks (<em>Rumex<\/em> spp.) are a major headache for farmers, but a remedy may be at hand thanks to Overney Technologie. The company has developed a machine that can eliminate as many as 5,000 of these invasive weeds in the space of one hour, the same amount of time it would take to remove 60 by hand. Its high-tech solution consists of a tractor-mounted fork that identifies these nuisance plants using an AI-powered camera. It then deploys a welcome alternative to synthetic herbicides \u2013 electrocution \u2013 to kill them.<\/strong>[\/vc_column_text]<div class='row'><div class='col-lg-12 module-buttons 0'><a href='https:\/\/www.overtech.ch\/accueil' class='button' target='_blank'>Overney Technologie<\/a><br \/><a href='https:\/\/www.zbinden-posieux.ch\/fr\/' class='button' target='_blank'>Zbinden Posieux<\/a><br \/><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]In 2021, mechanical engineer Edouard Overney, who grew up on a farm, chose the canton of Fribourg to set up the company that bears his name. The mission of the graduate of the School of Engineering and Architecture Fribourg (HEIA-FR) was to use the technological expertise that he had honed at companies like Rolls-Royce and Liebherr to devise solutions for the agricultural sector. With financial backing from the Fribourg Agri&amp;Food program, Overney was able to pursue his innovative weeding fork idea. The next step was to find a manufacturing partner: \u201cI was looking for a local company with adequate industrial capacity and strong product development expertise.\u201d <strong>Zbinden Posieux <\/strong>quickly emerged as the obvious choice.<\/p>\n<p><strong>Regional value added<\/strong><\/p>\n<p>Philippe Zbinden, CEO of the family-owned company and leading automotive fitter and coachbuilder, recalls that accepting Edouard Overney\u2019s proposal was a no-brainer: \u201cCuriosity and innovation are integral to our philosophy. My grandfather, who founded the company 80 years ago, was an inventor and was always in his workshop, experimenting.\u201d Before shifting to solutions for road transport vehicles, Zbinden Posieux was a specialist supplier of agricultural trailers. According to the CEO, \u201cOur work with Overney Technologie allows us to reconnect with our agricultural roots and feed our interest in cutting-edge technologies.\u201d<\/p>\n<p>Edouard Overney benefits not only from his industrial partner\u2019s production expertise but also from its extensive R&amp;D experience. \u201cThe engineering department at Zbinden Posieux and I work in lockstep. The product would not be as good as it is without their input.\u201d The engineer also stresses the important role that geographical proximity plays in the success of the partnership. In less than three years, the two companies have designed a prototype, finalized a market-ready model, and secured an initial order for five machines, which should be ready to ship by the end of 2026. Given the international interest that their high-tech weeding solution has already garnered, Overney Technologie and Zbinden Posieux are getting ready to shift into a higher gear.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;pt-0&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;pt-0&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;][vc_single_image image=&#8221;4348&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.fribourg.swiss\/&#8221;][vc_column_text][\/vc_column_text][vc_column_text css=&#8221;&#8221;]Tested in pasture conditions, Overney Technologie\u2019s solution achieved 96% effectiveness against dock and can treat up to one hectare in under two hours.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;pt-0&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]Docks (Rumex spp.) are a major headache for farmers, but a remedy may be at hand thanks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","hentry","category-start-up-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHEN 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