{"id":4049,"date":"2025-10-15T08:26:01","date_gmt":"2025-10-15T06:26:01","guid":{"rendered":"https:\/\/www.fribourg.swiss\/?p=4049"},"modified":"2025-10-15T08:26:16","modified_gmt":"2025-10-15T06:26:16","slug":"luxury-and-excellence-fribourg-style","status":"publish","type":"post","link":"https:\/\/www.fribourg.swiss\/en\/luxury-and-excellence-fribourg-style\/","title":{"rendered":"LUXURY AND EXCELLENCE, FRIBOURG-STYLE"},"content":{"rendered":"

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LUXURY AND EXCELLENCE, FRIBOURG-STYLE<\/div>
EVENT | 15.10.2025<\/span><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”pt-0″][vc_column][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”10\/12″][vc_single_image image=”4043″ img_size=”full”][vc_column_text]<\/p>\n

From left to right: Mik\u00e8le Landry (Glion), Tancr\u00e8de Amacker (Cellap Laboratoire), Suzanne L\u00e9vesque (Richemont International), Alia Adi (Maison Amarella), and moderator Pierre Jenny during the panel discussion.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”pt-0″][vc_column][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text]\u201cFribourg may not be the first name people associate with the luxury sector, but it has carved out a place of choice thanks to the quality of its know-how,\u201d said Jerry Krattiger, Managing Director of the Fribourg Development Agency (FDA). It\u2019s a point the canton now illustrates with a blend of pride and humility\u2014through its companies, craftspeople, and emblematic brands.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text]In this spirit, the 25th edition of the magazine\u2014now titled fribourg.swiss<\/em>\u2014was launched on the Richemont Campus in Villars-sur-Gl\u00e2ne, the historical Swiss home of Cartier and a symbol of exceptional savoir-faire. Under the theme Fribourg WOW! Luxury, Excellence & Prestige, the event brought together the canton\u2019s leading players active in these fields.<\/p>\n

A canton that nurtures top performance<\/strong><\/p>\n

Edgar Vandel, Director of the Richemont Campus, retraced the site\u2019s history, noting that \u201cit all started with a lighter\u201d\u2014a symbol of precision micromechanics that paved the way for haute horlogerie.<\/p>\n

Today, the campus employs more than 1,400 people across some fifty professions. \u201cWe like to say Villars-sur-Gl\u00e2ne is the heart and lungs of the Richemont Group: you feel the pace and trends of the global market here every day,\u201d he explained, also praising \u201cdiscipline, loyalty, and a passion for quality work,\u201d values deeply rooted in Fribourg.<\/p>\n

For Olivier Curty, State Councillor responsible for the economy, Cartier\u2019s 1972 arrival gave Fribourg\u2019s economy a powerful boost. \u201cIt was the first major company to choose Fribourg and it showed many others the way. It\u2019s also a fitting metaphor for our canton: the meeting of craftsmanship, industry, and innovation.\u201d<\/p>\n

Companies in this segment, he added, \u201cenhance the canton\u2019s image, credibility, and shared pride. They invest, train apprentices, create value, and prove that in Fribourg we produce world-class goods and services.\u201d<\/p>\n

The Managing Director of Glion Institute of Higher Education, Philippe Vignon, emphasized that luxury today is marked by a return to essentials.<\/p>\n

\u201cAuthenticity is the alignment between what you say and what you do. Luxury brands must remain faithful to their essence: know-how, patience, and transmission. In a time when everything is accelerating, luxury is an invitation to take the long view, to care about detail, and to cultivate human relationships\u2014and that is precisely what makes it desirable.\u201d<\/p>\n

He added: \u201cLuxury is also an emotion; it\u2019s not only about owning an object, but living an experience grounded in listening and recognition.\u201d<\/p>\n

Four perspectives on Fribourg luxury<\/strong><\/p>\n

This view resonated during a roundtable with four voices from Fribourg\u2019s luxury ecosystem.
\nFor Suzanne L\u00e9vesque, Secretary General of Richemont International, excellence is first and foremost a collective culture: \u201cEach of our maisons has its own identity, yet they all share the will to do things rigorously and over time. Excellence is built day after day through training, knowledge transfer, and valuing talent.\u201d<\/p>\n

She also noted that excellence goes beyond the product itself: \u201cIt encompasses client relations, service, sustainability, and ethical coherence. Our clients want to know where an object comes from, who made it, and under what conditions. That trust makes all the difference.\u201d<\/p>\n

In scientific cosmetics, Tancr\u00e8de Amacker, CEO of Cellap Laboratoire, stressed the sector\u2019s scientific rigor: \u201cLuxury is the truth of the result. Our products are designed, tested, and made in Switzerland, and Swiss made<\/em> carries immense weight internationally. But excellence isn\u2019t just technology: it lies in the alignment between science and the promise. We refuse marketing claims we can\u2019t deliver.\u201d<\/p>\n

For Alia Adi, founder of Maison Amarella, excellence is about consistency and sincerity: \u201cWe work with premium Swiss ingredients while drawing inspirations from around the world. Every market has its tastes and codes, but our ambition stays the same: refined, sincere products cared for down to the last detail\u2014the texture, the color, the presentation, and the story they tell.\u201d She added: \u201cExcellence means consistency: every macaron must be as good and as beautiful as the previous one\u2014a delicate balance between creativity and discipline.\u201d<\/p>\n

Finally, Mik\u00e8le Landry, head of the luxury brand strategy specialization at Glion, highlighted the common thread: coherence. \u201cWhether a multinational or an SME, these companies know who they are and what they want to convey. In luxury, coherence is fundamental: today\u2019s clients are informed, demanding\u2014often expert\u2014and they immediately sense when a brand rings false.\u201d<\/p>\n

Beyond the brands, the event showcased an entire Fribourg ecosystem\u2014a place where tradition and innovation reinforce each other, and where excellence is expressed as much in the craft as in the mindset.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”pt-0″][vc_column][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”10\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”pt-0″][vc_column][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”10\/12″][vc_single_image image=”4043″ img_size=”full”][vc_column_text] From left to right: Mik\u00e8le Landry (Glion), Tancr\u00e8de Amacker (Cellap Laboratoire), Suzanne L\u00e9vesque (Richemont International), Alia Adi (Maison Amarella), and moderator Pierre Jenny during the panel discussion. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”pt-0″][vc_column][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_column_text]\u201cFribourg may not be the first name people associate with the luxury sector, but it has […]<\/p>\n","protected":false},"author":1,"featured_media":4044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4049","post","type-post","status-publish","format-standard","hentry","category-luxe-en"],"acf":[],"yoast_head":"\nLUXURY AND EXCELLENCE, FRIBOURG-STYLE | fribourg.swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fribourg.swiss\/en\/luxury-and-excellence-fribourg-style\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LUXURY AND EXCELLENCE, FRIBOURG-STYLE | fribourg.swiss\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=”pt-0″][vc_column][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”10\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”pt-0″][vc_column][vc_row_inner][vc_column_inner width=”2\/12″][\/vc_column_inner][vc_column_inner width=”10\/12″][vc_single_image image=”4043″ img_size=”full”][vc_column_text] From left to right: Mik\u00e8le Landry (Glion), Tancr\u00e8de Amacker (Cellap Laboratoire), Suzanne L\u00e9vesque (Richemont International), Alia Adi (Maison Amarella), and moderator Pierre Jenny during the panel discussion. 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